
Meet Zomer, the new cool kids of fashion
Quirky humor, joie de vivre and creative expression: these are the hallmarks of Zomer, the young brand founded by the duo Danial Aitouganov and Imruh Asha. Recently named among the finalists of the LVMH Prize 2025, the two designers share in this joint interview how determined they are to turn fashion into a playground for experimentation.